Commercial Review

Since the Twilight vampire craze started in 2008 we have seen many businesses trying to appeal to the madness by having vampire or werewolf themed commercials, but the best one so far has to be the 2012 Audi Super Bowl Commercial named Vampire Party. The commercial starts off by showing what looks to be a group of people having a bon fire, you soon realize is that it is a vampire bon fire. The second scene is a good looking male driving a brand new Audi, he is also a vampire. He is bringing blood for the party, kind of like a guy bringing drinks to a party in a beer commercial. As he winds around the curvy road and pulls in to the field everyone gets excited to see him but then his lights end up making the vampires disappear in to thin air. In the end, when he gets out of the car, he walks in front of his lights and ends up disappearing also. Everyone knows that when vampires are in bright lights, like the sun light, they die.

When talking about the general appeal of the ad, it seems to be more persuasive because it is trying to convince you that the lights are so bright, they could kill a vampire. The ultimate goal is to feature the Audi’s new LED headlights. This product helps to see well when night driving and promises to kill vampires when they are in the way.
When using Maslow’s Hierarchy of needs, this commercial would be self- actualization because it uses your creativity, problem solving and acceptance of facts. The persuasive stagey used would be metaphor because they say the lights are so bright they could kill vampires. This ad has a positive appeal and the only fallacy it may have is that vampires are not real.

Characters are very important in commercials. This commercial had characters that mimetic vampire tendency. The man driving the Audi is a very attractive, mid 20’s and very fit in a way to make you think that you would look like that if you drive an Audi too.
In the elements of the advertisement were well done. They used dark shades to show the ways of a vampire. The shots were all spot on. It showed the car driving and showed the point of view of the headlights when it killed the vampire. I chose this ad because I thought it was funny and I thought it show good metaphors. This ad was very effective and was on many top 10 super bowl ad awards.

Polices? Check!…..Now What?

In the post below, I discussed questions you should ask you self when making a social media policy. After you have made you social media policy and covered almost every issue you can think of, then it hits you… “How do I tell all of the other employees what the policy is and how the process goes when there is an issue?” You answer is, a process map. A process map is kind of like a “chose your own adventure” book, you start at the top and work your way down. They are very simple to make and very helpful to employees. When making a process map you need to know the 4 shapes;

Start & End

An oval is used to show the materials, information or action to start the process or to show the results at the end of the process

Activity

A box or rectangle is used to show a task or activity performed in the process. Although multiple arrows may come into each box, usually only one arrow leaves each box.

Decision

A diamond shows those points in the process where a yes/no question is being asked or a decision is required.

Break

A circle with either a letter or a number identifies a break in the process map and is continued elsewhere on the same page or another page.

Below is a power point with an example of not only what a process map looks like, but also how to correct one that is already in place. The first photo is an existing process map and the second is a updated version.

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Social Media Polices

Having a social media policy for a company is very important, with cites like Facebook and Twitter, it is a good way to stay connected with your market. In the article The Key to Developing a Social Media Strategy (Falls, 2009) Jason Falls gives 11 questions to ask your company when constructing a social media policy.

 “•What types of people do we want to talk to?

•Where do we find them?

•What are they talking about already?

•Is it appropriate for us to join that conversation and, if so, when?

•How do we inject usefulness into the conversation without being overly promotional?

•What value can we provide in terms of knowledge, opinion or content?

•How can we earn their trust?

•When we do earn their trust, how can we best ask for their input into our product or service?

•Under what circumstances can we point the conversation toward considering our product?

•Can we say or do something that invites someone else to point the conversation toward considering our product?

•How shall we apologize and regroup if we overstep their comfort level or accuse us of violating their trust?” (Falls, 2009)       

I like these questions because I feel they talk about all aspects of social media. The four years I worked for the Springfield Cardinals, it was our mission to make the fans feel like they being involved with what was going on…Like they were a part of something much more than just a baseball game. I felt that our social media was like that as well. We had a promotion that was Instagram based, fans would take a picture the upload it to Instagram with a special hashtag, then the media specialist would pick a favorite. After the winner was picked, they would show the picture on the big screen. That whole process answered many of those questions without much effort.

“How do we inject usefulness into the conversation without being overly promotional?” (Falls, 2009): Give them hashtag and they will fill like they are a part of the in-between inning games, it will also let their followers know they are at the game and that they are having fun.     

“How can we earn their trust?” (Falls, 2009): By showing the winning picture to everyone proving that they are seeing the pictures.

Those are just a couple of examples of the questions above and how they could be applied to that situation. If you have any questions on how the other questions would work, please comment below. At the end of the day, you want your social media websites to be a place where customers can talk about things they like, ask questions and feel comfortable enough that if they are unhappy they can say so and not feel like their com will be ignored. For more social media polices and tips go to: http://www.socialmediaexplorer.com/social-media-marketing/the-key-to-developing-a-social-media-strategy/

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